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WooCommerce: How Day of the Week Data Boosts Your Shop

Knowing day of the week data can improve your WooCommerce store. Do you know which days of the week are busiest for your e-commerce shop?

day of the week data

For example, restaurants are crazy busy on Saturday night and dead on Tuesday night. It’s pretty obvious: You can see the line out the door or the empty tables.

Those busy and quiet days aren’t so obvious with a WooCommerce store. You need solid “day of the week” data to sort out which days are popular and which aren’t.

How Does Day of the Week Data Help?

You better believe restaurants respond to their own day of the week data. They staff up on their busy days. They want to fill every table and keep them turning over. That means a top-notch, well-oiled staff of cooks, servers, bussers, and hosts. No restaurant manager in their right mind would start a rookie waiter on Saturday night.

Restaurants also react to low-traffic days. Tuesday nights are often ‘kids eat free’ nights, a marketing trick designed to lure in families on an otherwise slow night.

Online Day of the Week Data

The world of e-commerce is certainly different from the realm of restaurants. But day of the week data still matters.

E-commerce shopping studies for when people shop online reveal some helpful online shopping trends:

  • Monday brings in the most sales, followed by Sunday.
  • Consumers generally shop more at the beginning of the week than the end of the week.
  • The prime online shopping hour? 8 p.m.
  • Wednesdays and Tuesdays are the best day to email shoppers.

But that’s general data across a wide swath of e-commerce shops. The same trends may not hold true for your store.

All kinds of factors may mean a different trend in your shop. You need to know your own data. Don’t assume what works for other stores will work for yours.All kinds of factors may mean a different trend in your shop. You need to know your own data. Don’t assume what works for other stores will work for yours. That’s a rabbit hole of poor decisions and poor results.

What Now?

OK, so day of the week data is helpful, and you need to find your own trends. Now what? How can your WooCommerce store take advantage of this day of the week data?

We’ve got five suggestions:

  • Big splash: If you want to make a big splash, launch your biggest initiatives on your biggest days. Roll out the big sales or the hot new products when you’ve got the most eyeballs.
  • Nice and easy: On the other hand, if you want to make sure a promotion is working or test a new product, launch on your slowest days.
  • What’s your goal: Have a goal in mind and experiment. If you want to make more money, is it smarter to boost your biggest sales day even higher or try to salvage a slow day? Pick one, try something, and see what happens. Your day of the week data will tell you what works and what doesn’t.
  • Staff up: Make sure your customer service is ready to respond on your busy days. You might need to shift schedules or plan creatively.
  • Fix it: Do your maintenance, updates, and training on your slowest days. Give yourself time to fix anything that goes wrong without worrying about jeopardizing your busy days.

You can make better decisions when you’ve got the right data.

Track Day of the Week Data with iThemes Sales Accelerator

Knowing your day of the week data can empower you to make the right changes to make your WooCommerce shop more profitable. But you can only do that with the right information. You need the right data, which you can get with our WooCommerce reporting plugin, iThemes Sales Accelerator. Sales by day of the week is one of the data points offered in our WooCommerce reports plugin, iThemes Sales Accelerator.

iThemes Sales Accelerator


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